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Post by account_disabled on Nov 26, 2023 0:08:00 GMT -5
new website or social media network, it’s a tectonic transitional moment. We’ve had a few moments like this in business history, and I think we’re on the precipice of one now.” Jim Lecinski, Kellogg School of Marketing at Northwestern University 5. Increase ROI Return on Investment (ROI) is a crucial metric for marketers. It measures the profitability of an investment and lets you know whether a campaign or tactic has been successful. That way, you can ramp up marketing activities that give you a positive ROI and abandon those with a negative one. Knowing the Cell Phone Numbers List ROI of social media and content marketing activities can be particularly helpful. Some ways to increase or improve ROI are: Set goals Track related KPIs Identify areas of improvement Develop high-value and relevant content Use different channels Improve user experience Use automation tools Tracking ROI across channels will help you identify what really drives revenue rather than focusing on vanity metrics. Make sure to do this on a regular basis to keep on top of activities. Top tip: Tools such as Google Ads and Meta use conversion data and audience insights with AI functionality to show your ads to the people most likely to convert. strategy refinements, testing, and optimization, AI-powered campaigns can drive better performance. Build a Digital Marketing Plan for 2024 using AI Being able to research, plan and implement a digital strategy is a sought-after skill across industries. With our
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